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Sport Newfoundland and Labrador Partners with Government on Provincial Games Rebrand

January 29, 2018

Deer Lake - On January 29, the Government of Newfoundland and Labrador, along with SportNL announced an exciting new brand strategy for the Newfoundland and Labrador Games.

This biennial event has been hosted by many communities over the years, with each host community responsible for developing their own look and feel. With this new NL Games Brand, there will now be a consistent and strengthened identity for the provincial games.

“SportNL is proud to work with the provincial government as we unveil this new brand and all of its elements,” said Doug Fowler, President of SportNL. “ There is now a stronger provincial identity attached to the Games, and host communities will have more support and guidance as they deliver each event.”

The new logo includes an image of a torch and a flame shaped in the likeness of Newfoundland and Labrador. Along with this logo, the design of medals and a new NL Games mascot was also unveiled.

“Branding the games is a great milestone for the Newfoundland and Labrador sporting community and our organization,” said Troy Croft, Executive Director of SportNL. “Each host community will continue to work closely with SportNL to deliver the games and utilize this new brand effectively. There will be a real consistency with the NL Games and, hopefully more appetite for sponsors and partners to get involved. Our hope is that this rebrand allows the NL Games to create a legacy for our province and athletes. ”

The launch event concludes with a community hockey game, scheduled for the evening of the 29th, where special guests including the Premier, local MHAs, Deer Lake Mayor and some celebrated athletes, like Paul Coffey and Darren Langdon, play against the host hockey team for the 2018 Winter Games.

The 2018 Winter Games will take place in Deer Lake on March 10th to the 18th.

For more information on the NL Games please

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